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Marketing · Oranjestad

Marketing - Performance Marketing Lead

Hi, we'd love to get to know you better!

We are looking for a Performance Marketing Lead to drive our digital marketing strategy through data-driven campaigns, audience insights, and performance optimization. The ideal candidate will have a strong understanding of paid media platforms, analytics, campaign strategy, and creative optimization to maximize ROI and support business growth.

Responsibilities:

  • Develop, execute, and optimize performance marketing campaigns across platforms such as Google Ads and Meta Ads.

  • Manage and optimize Search, Display, Video (YouTube), and Shopping campaigns to increase conversions and improve campaign performance.

  • Create and implement paid social media strategies across Facebook and Instagram using Meta Ads Manager.

  • Analyze customer behavior, traffic sources, and conversion funnels using Google Analytics 4 (GA4).

  • Use data insights to optimize campaign performance, adjust bidding strategies, reduce Customer Acquisition Cost (CAC), and improve return on investment (ROI).

  • Develop strategies that connect high-intent search traffic with brand awareness and engagement initiatives.

  • Utilize automation and AI-assisted marketing tools to enhance campaign efficiency and performance.

  • Create compelling, conversion-focused ad copy, including headlines and descriptions tailored to specific audiences.

  • Collaborate with creative teams to develop engaging visual assets, including images and short-form videos, that drive audience engagement and conversions.

  • Monitor digital marketing trends and recommend new opportunities to improve campaign results.

Requirement:

  • Bachelor’s degree in Marketing, Business, Communications, or related field.

  • Experience with Google Ads (Search, Display, Video, Shopping) and Google Ads Certification.

  • Strong knowledge of Meta Ads Manager, Meta Pixel, and Facebook/Instagram campaigns.

  • Experience with GA4, data analysis, and campaign optimization.

  • Strong copywriting skills and understanding of digital creative strategies.

  • Ability to make data-driven decisions and manage multiple campaigns effectively.

Company Benefits:

  • Competitive salary and opportunities for growth.

  • Health insurance and wellness benefits.

  • Training and development programs to support your career path.

  • A supportive, inclusive, and fun work environment.

  • Recognition programs, point-based reward systems, and employee appreciation events

Apply today and become part of a team that values excellence, teamwork, and exceptional service.

Department
Marketing
Role
Performance Marketing Lead
Locations
Oranjestad

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